Effective Link Building Strategies & Tips – Part I

Home/Effective Link Building Strategies & Tips – Part I

Part I – What is link building on websites all about?

As I had said earlier, your overall goal should be to attract and drive specific traffic in order to get the most bang for your time and effort.

Find out more about Link Builder

In this Part One of five series we’re going to discuss 4 areas:

  • Back Links
  • Directories
  • Reciprocal Links
  • How to check for back links in my website
  • How to check for “key” directories for my website

Back Links:

These are simply links to your website from other websites and in the process they bring “traffic.”  Google and other major search engines consider the number of incoming links to your website, what we refer to as link popularity, as an extremely important factor when ranking your website.  You’ve heard of PageRank right?  Essentially this ranking system indicates the quantity and quality of incoming links.  But be very careful here!  Not just any kind of link is good for your website….in fact sometimes the wrong kind of link to your website can have negative repercussions on your website.


In the back link section that we talked about above we hinted at good links and bad links to your website.  Submitting your website to “key” directories can get your website very quality type links.  Getting a link from a directory helps your ranking because it’s coming from a very strong link partner and it will drive traffic to your website as well.  The mistake that most clients make here is that they often times will submit their website to just about any directory on the planet.  Finding specific and key directories will help get the right kind of links and traffic to your website.  We’ll show you how to find key directories in another section below.

Find out more about Link Builder

Reciprocal Links:

The key to requesting reciprocal links is to find complimentary websites to your website and to make sure they are smaller websites that may consider linking to your website.  Clients sometimes try to go after very large websites that have an enormous amount of traffic.  Most of these webmasters either don’t have the time or really don’t have any incentive linking to a website that has less traffic.  Try concentrating on websites that have a similar amount of traffic that your website is getting.  An effective way to find similar website is to Google link exchange or value exchange services.  They’ll match your website with similar theme/topic content.

How to check for back links in my website:

There are primarily two ways you can check for back links to your website.  First, type this format for your individual website, link:domainname.com in a Google search engine.   Be careful that you do not put any spaces in it and make sure you put your correct extension.  For example if your domain name is a .net then replace .com with .net etc.  The second way to check for back links to your website is logging into your Webmaster Tools account within Google then access your Dashboard area and you will see a section labeled “links to your site.”



How to check for “key” directories for my website:

The easiest way to find key directories for your website is to type one of your keywords+directories in a Google search engine.  For example if I were searching for my website it would look like this; coach+directories.  The result will include key directories for your niche.

Find out more about Link Builder

The main thing to remember is that link building will bring more traffic to your website and it will also effectively increase your PageRank.

Effective Link Building Strategies & Tips 5 Part Series

Click here for:  Part I – What is link Building on Websites all About

Click here for: Part II – Link Building Tools

Click here for: Part III – Link Building in SEO Wiki

About the Author:

is a Custom WordPress Web Designer & Developer, SEO Specialist and Trainer/Coach with over ten years of professional experience in the industry. As the owner of Designworks NW, LLC also known as Cano Consulting. I specialize in creating custom WordPress websites for small businesses and eCommerce online stores using WooCommerce, SEO consulting/analysis and Teach business owners how to use their website.


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  10. Rick Cano September 2, 2010 at 11:19 am

    I keep most of the spam out of my website but a few still get through….First layer; Akismet , Second Layer; Blog Protector, and Third layer; Do Follow scraper. Thanks again, RCano

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  17. Rick Cano October 12, 2010 at 2:08 am

    Yes you can share it on your site as long as you link back to my website using these keywords: One On One Coach, SEO Consultant, Affordable Web Design

  18. Rick Cano October 12, 2010 at 7:50 am

    Yes, I'm always open to linking relationships across the Globe…send me your contact particulars and let me post something on your blog and if you can add a link prominently on your blog with these keywords: "One On One Coach, WordPress Web Design & SEO Analysis…please make sure you add this link http://oneononecoach.com/

  19. Rick Cano November 10, 2010 at 12:51 am

    Go ahead and email at RickCano@designworksnw.com Thanks again and look forward to hearing from you. RCano

  20. Rick Cano December 5, 2010 at 1:10 am

    Yes I do trade Featured Posts sometimes….depending on the kind of website you're wanting to add or trade? Simply email me in the Contact Us page. Thanks, Rick Cano

  21. Rick Cano December 20, 2010 at 1:54 am

    Yes, the best way to stay on top of my website blog is to sign up for the RSS feed…You'll see the rss feed sign up on the home page. Thank you for the question.

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