Specific keywords are more in line with consumer behavior
Although individual long-tail keywords don’t get a lot of searches, taken together, such keywords make up about 70% of Google’s traffic. Clearly, people are searching for specific phrases. Look at your own last few searches – how many of them, especially those that resulted in a subscription or purchase were for generic terms, and how many were more specific? Specific searches are also more common among voice assistant searches. With more and more people using voice assistants, long-tail keywords are the future.
Search engines prioritize websites with a higher number of pages
Google likes websites with a lot of pages, as they appear more legitimate and relevant. Of course, that doesn’t mean you should randomly create useless pages. Instead, create relevant content, optimize everything from your FAQ page to blog posts, and create content specifically for long-tail keywords. You’ll end up with a more robust website, which Google likes, while also providing relevant content for your users.
When should you use long-tail keywords for SEO?
There are many different SEO strategies you can adopt, but not all of them are right in every situation. Focusing on long-tail keywords may not be the best for you all the time, but it can be a valuable strategy when you’re in a highly competitive field. If you optimize for precise terms, you’ll get better rankings faster. Of course, improvement doesn’t come overnight with any SEO strategy. It takes time for optimization to work and for organic traffic to increase. Even with long-tail keywords, you’ll need to be dedicated to your strategy and give it time before you see any results. But it’ll be significantly less time than you’d need if you wanted to rank for a head keyword – one of those broad terms that get millions of searches every day.
Another good time to use long-tail keywords is when you’re trying to drive sales. Since users who search for specific terms are more likely to convert, targeting them can increase sales quickly. Of course, you’ll be targeting a smaller and more niche audience, but they’ll be far more likely to spend money on your business.
How to make the most of long-tail keywords for SEO?
When you’re running a website, setting it up is just the first step – you still need constant website maintenance. The same can be said about your marketing strategy – it is also a continuous work in progress. Once you’ve decided to focus on long-tail keywords, you’ve taken the first step, but you still need to know how to use them properly. So follow these steps:
- Do your research: this is the most important part – you need to know what works and what doesn’t before you commit
- Create a strategy: set up goals, follow your success rate, and update your strategy as needed
- Choose the right keywords for your brand: you have to find your niche – choose keywords that relate to your business and attract a decent amount of traffic
- Don’t rely on long-tail keywords alone: running a website dedicated to a very niche topic like “1980s hair rock vinyls” can be a hobby, but there simply isn’t a big enough market to turn that into a profitable business, so make sure you’re also trying to rank for head keywords at the same time
If you do it right, using long-tail keywords for SEO can be a very profitable strategy. They’ll attract more traffic and more conversions, which will, in turn, help your website and business grow. As long as you’ve done your research and chosen well, these keywords can be incredibly beneficial.