5 Strategic Ways to Integrate Social Media into Your Business Website
Does your website get significant traffic from social media?
If not, you’re not alone.
One of the ecommerce web design mistakes you should avoid is not integrating social media elements into your website.
After all, the more seamless the visitor experience is across your social media channels and website, the higher your chances of driving more traffic (among other benefits).
The million-dollar question is, what are the best ways to integrate social media into your business website?
Find out by reading the five tips below.
1. Display your live social feeds on your website
Get more eyeballs on your social media live feeds while generating website traffic by showing your Facebook, YouTube, and Instagram live videos on your site.
Instead of simply announcing your social media live event or linking it on your website, display your social activity on web pages.
It allows your website visitors who aren’t social media followers (yet) to view, follow, and engage with your event without leaving your website.
You can also add Calls-to-Action (CTAs) at the end of your live social event to lead viewers to your website.
Use a similar strategy in other social media activities, such as asking engaging poll questions on Instagram.
For example, include a CTA that encourages viewers to click on a link to see the results on your website.
Sharing your social media live feeds on your website can make your audience’s brand experience more integrated and seamless.
Popular social media platforms offer widgets that let you copy your live video’s code and paste and publish it directly on your website.
The screenshot below shows a sample embed code for Facebook live
Include a compelling headline in your embedded social live feed and follow content writing best practices to entice more people to watch your event.
2. Add social media icons
Place social media buttons on obvious sections of your website. Link them to your social profiles, such as Facebook, Instagram, LinkedIn, Pinterest, and other platforms.
It makes it easy for your website visitors to find you on social media, encouraging them to follow you while providing a seamless brand experience.
Display social media icons strategically, such as your website’s visible parts.
For example, include social media icons on your landing page about how visitors can buy SEO articles with links. It can encourage visitors to act on your offer and follow your social media profiles.
Other strategic website spaces to show your social media icons include your top or bottom navigation bar (or both).
You can also display the icons separate from additional content along your homepage’s side.
Some popular online publishing platforms and web development software, such as WordPress, allow quick and easy social media icon integration.
Add the Social Icons block from the Block Inserter and include your social icons. Then, link your social profile’s URL and continue adding the rest.
Lead your website visitors to your social media profiles easily with your strategically placed social icons.
3. Include social share buttons on your shareable web content
Encourage your visitors to share your website content across their social networks by adding social share buttons in your articles, blog posts, embedded videos, etc.
It’s a great way to help your content reach more audiences, increasing your opportunities to connect with more people and boost website traffic.
For instance, if you have a blog post on the top ecommerce shipping software for ecommerce sellers, display your social share buttons at the side, top, or bottom of the page.
The blog post by MotionCue is a classic example of displaying social share buttons right below the content.
Include a CTA in your article’s concluding statement asking readers to share your content with their social networks.
The more people share your website content across social media, the higher your chances of increasing your site traffic. It helps improve your brand image and grow your conversions and sales.
Monitor your blog posts and articles’ social shares by including them in your content tracking strategy and process.
Doing so can help you determine if your content is shareable enough or whether you should tweak your CTAs and social sharing buttons.
4. Lead visitors to your social customer service account
People want instant assistance, whether they want a question answered or need help accessing a specific service on your website.
One way of providing prompt assistance is by running a dedicated social media account for customer service and directing your customers to the profile.
For instance, Spotify has a SpotifyCares Twitter account intended to provide quick customer support on the platform.
You can do something similar and share the details on your website to direct visitors to your social media customer service accounts.
It’s a great way to provide prompt customer service on a platform that most customers are already familiar with (and use all the time).
5. Provide social logins
Getting customers to create an account on your website is great for building your email list. It can fuel your email and other marketing efforts, increasing conversions and sales opportunities.
However, not all customers are happy with this process. It can even frustrate them, causing them to abandon your website and take their business elsewhere.
An effective and simpler solution is to incorporate a social sign-in on your website. Doing so allows visitors to quickly sign up or log in to your site with a few clicks.
Instead of typing in their details in each field, visitors can click their preferred social login and sign in to your website in seconds.
It’s a convenient and fast login option, improving your visitors’ experience on your website.
Use social login plugins such as Nextend Social Login.
The plugin integrates with your existing WordPress sign-in and registration form to allow seamless logins for your website users.
Reduce the time and effort it takes your visitors to register and log in to your website and, in turn, your products and services.
Incorporate social logins to your website to capture customer information while encouraging potential customers to convert and buy.
Harness the combined power of your website and social media
Integrating social media into your website can take your marketing efforts to the next level.
With the right approach and the best tools, incorporating social media elements into your site can help you raise brand awareness, boost engagement, grow your conversions and sales, and other benefits.
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