Doing so can help you determine if your content is shareable enough or whether you should tweak your CTAs and social sharing buttons.
4. Lead visitors to your social customer service account
People want instant assistance, whether they want a question answered or need help accessing a specific service on your website.
One way of providing prompt assistance is by running a dedicated social media account for customer service and directing your customers to the profile.
For instance, Spotify has a SpotifyCares Twitter account intended to provide quick customer support on the platform.
You can do something similar and share the details on your website to direct visitors to your social media customer service accounts.
It’s a great way to provide prompt customer service on a platform that most customers are already familiar with (and use all the time).
5. Provide social logins
Getting customers to create an account on your website is great for building your email list. It can fuel your email and other marketing efforts, increasing conversions and sales opportunities.
However, not all customers are happy with this process. It can even frustrate them, causing them to abandon your website and take their business elsewhere.
An effective and simpler solution is to incorporate a social sign-in on your website. Doing so allows visitors to quickly sign up or log in to your site with a few clicks.
Instead of typing in their details in each field, visitors can click their preferred social login and sign in to your website in seconds.
It’s a convenient and fast login option, improving your visitors’ experience on your website.
Use social login plugins such as Nextend Social Login.
The plugin integrates with your existing WordPress sign-in and registration form to allow seamless logins for your website users.
Reduce the time and effort it takes your visitors to register and log in to your website and, in turn, your products and services.
Incorporate social logins to your website to capture customer information while encouraging potential customers to convert and buy.
Harness the combined power of your website and social media
Integrating social media into your website can take your marketing efforts to the next level.
With the right approach and the best tools, incorporating social media elements into your site can help you raise brand awareness, boost engagement, grow your conversions and sales, and other benefits.
Photo Credits in the order as the image appears in this article:
is a Custom WordPress Web Designer & Developer, SEO Specialist and Trainer/Coach with over ten years of professional experience in the industry. As the owner of Designworks NW, LLC also known as Cano Consulting. I specialize in creating custom WordPress websites for small businesses and eCommerce online stores using WooCommerce, SEO consulting/analysis and Teach business owners how to use their website.