The Steps to Creating a Storyboard For Your Small Business Video Marketing
Creating a great video marketing campaign for your small business is no small feat. It requires planning, creativity, and attention to detail. One of the first and most important steps in creating an effective video is developing an engaging storyboard that outlines the key points you want to cover. Presented by Designworks, here are some tips on how to create a storyboard that will set your video apart from the competition.
Outline Your Key Points
Before you begin creating your storyboard, you must outline the main points you want to cover in your video. This will help guide your creative process and ensure that all of the scenes, visuals, and dialogue are connected. Think about what message you want to convey and what actions or visuals can help illustrate this message. Make sure each point contributes something unique to your story.
Divide Into Sections Based On Your Main Points
Once you have outlined your key points, divide them into different sections based on these points. This will help organize your storyboardand make it easier for you to keep track of all of the elements within it. Make sure each section adds something new and interesting to the overall narrative so viewers stay engaged throughout the entire video.
Write Down Scene Descriptions Using Dialog, Action, and Visuals
Now that you have divided up your storyboard into sections based on main points, write down scene descriptions using dialogue, action and visuals as much as possible. These descriptions don’t need to be lengthy—just enough so you can remember what should happen in each scene when it comes time for production. Try to visualize what each scene would look like with rough sketches if needed!
Use Rough Sketches to Create Visuals for Each Section = Storyboard
If you’re ready to dive into video marketing, story boarding is a great place to start. A storyboard is a visual representation of how your story will unfold; think of it as a comic strip used in live-action shots. It’s crucial for any kind of video marketing as it helps set the scene, conveys emotion and story arc, and offers guidance for what should be included for each frame. While story boarding calls require a degree of artistic ability, creating visuals can be done with some basic scribble sketches that convey the message. With story boarding, the sky truly is the limit! You have the chance to bring your vision to life and create something innovative that leaves a lasting impression on viewers.
Determine How Much Time Each Scene Should Last
When writing out each scene description, also determine how much time each scene should last so there is a good flow throughout the entire video without any gaps or lags in action or dialogue. You may find yourself adjusting this time frame once actual production begins but having a general idea ahead of time can help keep things running smoothly during filming and editing.
Review And Adjust As Needed
Once all of these elements have been figured out, review everything one more time before beginning production just to make sure nothing has been left out or overlooked! Adjustments may be necessary at this point depending on budget constraints or other factors but now is a good time to make any final changes before filming begins!
Set A Budget For Your Production and Consider Using Stock Footage
When it comes to planning your production budget, there are some novel and innovative ways to save money. Besides conventional approaches such as equipment rentals or hiring actors, you can save fiercely by opting for royalty-free stock footage. Although royalty-free means that the footage comes at a lower cost, don’t be fooled into thinking you have to compromise on quality– many modern stock footage providers offer high-definition images perfect for any project. Thus, looking for video footage is an ideal way to save funds without compromising the appeal of your production.
With careful planning and attention to detail, creating an effective storyboard for your small business video marketing campaign doesn’t have to be daunting! By following these tips outlined here today—from outlining key points before diving into production right through setting a budget with consideration given towards stock footage options—you’ll soon find yourself well on your way towards creating an engaging video that will captivate viewers while conveying the overall message desired from start till finish!
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is a Custom WordPress Web Designer & Developer, SEO Specialist and Trainer/Coach with over ten years of professional experience in the industry. As the owner of Designworks NW, LLC also known as Cano Consulting. I specialize in creating custom WordPress websites for small businesses and eCommerce online stores using WooCommerce, SEO consulting/analysis and Teach business owners how to use their website.