Getting Discovered as a Creative: How to Stand Out in a Crowded Market
Whether you’re an artist, crafter, musician, or writer, standing out as a creative isn’t easy. The marketplace is crowded and oversaturated with creatives looking for that big break. To get discovered in this industry, you need unrelenting determination. You should be ready to challenge yourself, take criticism, and face failure. And most of all, you need to treat your creative passion like the business it is. Here are some tips. brought to you by Designworks NW, to help you set up your creative business and get eyes (or ears) on your work!
Make It Official
Registering your business is one of the first steps you should take to make it official. By registering your creative business, you’ll give it a sense of legitimacy, which will increase your credibility in the eyes of potential clients, partners, and other businesses. Registering your business can also help you see your creative passion project as a legitimate business venture.
When you register your business, you’ll need to pick a business structure. Consider forming an LLC right out of the gate instead of sticking with a sole proprietorship. An LLC will shield you from personal liability and open up opportunities for tax savings. You can save money and file your formation paperwork online with the help of a formation service. Because states set their own LLC rules and regulations, research how to form an LLC in your state so you know what to expect.
Create a Dedicated Workspace
If you worked for a Fortune 500 company, you wouldn’t think twice about setting up a home office so you could focus on your work. As an artist, it’s just as important to have a workspace that’s dedicated to creating your masterpieces. Not only does this give you a space to focus, it may even give your home’s value a boost.
Designate a spare room in your home only for working on your art (even a partitioned area will do if you don’t have an extra room). If this space needs improvements in order to make it a hospitable work environment, the benefits are twofold. You’ll create a place where you can better concentrate on your craft, plus you can take a tax deduction on the dedicated area.
Build a Strong Portfolio
Creating a portfolio is a great way to showcase your work and give potential clients a taste of what you can do. And if you’re looking for 3D design software, this may be a good option that allows you to get your vision out there and really get those creative ideas out into the world.
When building your portfolio, choose work that best highlights your unique style and abilities. Be sure to include a variety of work to present a well-rounded view of your abilities. For example, artists may want to showcase different painting styles or mediums. Try to organize your portfolio with projects or categories so that it’s easy for clients to navigate and understand.
Market Yourself and Your Work
Building a portfolio is just one element of marketing yourself as a creative. Artsy.net explains that it’s important to start by honing your voice. Identify what’s unique about your work, and get comfortable discussing this with others. Highlight this unique value in your marketing materials, on your website, and in your social media posts. A strong online presence is essential for getting the word out about your art, so be sure to post on social media frequently. Use social media platforms to share your work and connect with other creatives.
Just as important as keeping your social media profiles up to date is having a website that shows off your work. Create SEO-driven content that will get picked up by search engines to make it easier for potential customers to find you.
If writing isn’t your forte, not to worry. Thanks to AI platforms like ChatGPT, you can create unique, comprehensive content on any topic imaginable and post it right on your website. By utilizing this incredible AI technology, you’ll help establish yourself as a master of your specialty and give internet searchers an easy way to find your work online.
Collaborate with Other Creatives
Collaborating with other creatives can help you grow as an artist and expand your reach. Identify potential collaborators who have a similar aesthetic or vision to your own. Reach out and start a conversation about working together. Be sure to listen to their ideas too! You want this to be a mutually-beneficial partnership, so you should work together to create goals and parameters for your collaboration.
Managing Your Business Forms
One of the toughest parts of business for artists is the paperwork. Many creatives are in the dark about what forms they need. For instance, anything original you make is naturally protected by copyright. However, if someone sits for a portrait or you create their likeness in another fashion, you need them to sign a model release agreement. Staying on top of the paperwork you require is easier if you create digital, signature-friendly forms. And make sure you know which documents you really need to protect your business!
Work Hard and Be Persistent
Getting discovered can take a while, especially if you’re new to the creative industry. Don’t give up! Keep pushing for what you want, be persistent, and work hard. According to Idea to Value, persistence is one of the most important creative attitudes. Successful creatives never quit, even when facing challenges, setbacks, or failures.
Look beyond instant gratification and try to keep your big-picture goals in sight. And if you start to feel comfortable with where you are, set the bar higher and challenge yourself in new ways! For example, you could take on new types of projects, try new mediums, or create your art with new techniques. Challenging yourself is essential for growth!
Are you ready to get discovered? By collaborating with other creatives, building a strong portfolio, and promoting your work on social media, you can boost your chances of getting discovered by potential clients or employers. Set up a space where you can be productive and focus on your craft. Just remember to form an LLC to protect your home and other personal assets. You’ll have the best shot at success if you work hard and treat your creative career as a business!
If you’re looking for a design and development firm that’s known for quality and affordability, look no further than Designworks NW! Reach out today to get started.