web design

A Look at Some of the Most Popular Web Design Trends in 2024

Web design is an ever-changing field, and every year new trends shape the way websites look and feel via their designs throughout the year. While following trends is always a good idea, you should also focus on the fundamental principles of web design to keep your website usable and good for everyone who visits it.

Today, brands are focusing largely on user behavior and engagement, which is why many of the latest design trends are user-centric and help users move freely throughout the web pages. Companies are understanding their target audience better, doing more research, and then creating a design that resonates with their brand as well as the target audience. This approach has helped numerous brands create a solid identity and become examples of great web design.

If you are building new websites in 2024 or you are a designer who is looking for some fresh ideas to implement this year, this is the right place. Going forward, we will discuss some of the most popular web design trends that will rule 2024 and the years beyond. So let’s get started.

Popular Web Design Trends for 2024

Popular Web Design Trends for 2024

1.   User-experience-focused designs

The user experience is the number one priority for all web designers and brands right now. You may have come across websites that had notoriously bad user experiences earlier, but now they’ve upped their game and improved the user experience a lot by focusing on better designs. This is a common approach these days, and users are only going to benefit more from it.

Each interaction or page is designed with the user and user behavior in mind, and this usually results in better and more usable designs. Today, the designs are not cluttered and are more inclusive, with brands more focused on conveying things to the user directly rather than taking them to different pages and giving the information.

When information about something is available on the page where it is shown, it helps users connect the dots better and also helps brands raise awareness of their products. It is crucial for developers to rectify the UX design challenges that are faced by them while developing UX focused design. In 2024, you will see many brands undergoing a design change, and they’ll emerge with better UX-focused designs.

2.   AI-generated content and graphics

The usage of AI in every task is increasing rapidly, and web design is also included. AI-generated content and graphics that are SEO-friendly, pixel-perfect, and captivating are used heavily in web design this year. Whether it is about appearance, user experience, or marketing, AI can help designers in all aspects of web design.

More and more designers are adopting AI tools in their workflows to speed up their ideation and deliveries. With multiple large language models (LLM) and image generation models released this year, these took content and graphics to a whole new level. Now anyone with a clear idea of the requirements can give a prompt to such LLM models and get great relevant content generated for their designs.

Besides content, AI models can also help you generate high-quality and unique graphics with just a simple prompt. Suppose you are developing designs for a new website and want graphics, but you don’t have the time to go the traditional route and work with graphic designers. In such situations, AI models can help you create fantastic images design without much effort.

As AI models become powerful and easily accessible, more designers will start using AI models for image generation and sample content generation for their web designs and templates.

3.   Parallax scrolling

Parallax scrolling is a web design trend that stays in the top trends every year, and it does not seem to go away. This design trend is highly popular among all website designers, and even users love it.

Parallax scrolling is a scroll effect where the foreground content and background images move at different speeds and provide an eye-pleasing view of the website content as the user scrolls through.

Recently, parallax scrolling had a new approach where the content was flying in from all sides, giving an amazing scroll experience to users. This trend, with new elements introduced experimentally with time, continues to power websites today.

However, with its numerous features to explore, it is quite easy to overstep this trend and ruin the website for users while building or designing a new website with parallax effects. So be cautious when creating the parallax scroll effects, and follow design principles along with motion guidelines to keep the website usable and engaging for everyone.

4.   Interactive elements and micro-interactions

Interactive elements and micro-interactions like a loading animation, cursor movement, and such are a great way to keep users hooked on your website. These interactions are very important as human attention spans are limited, and brands have to keep people interested in their websites.

These interactive website elements are small and subtle, corresponding to the user actions, helping you drive more engagement and sustain attention. Moreover, it also provides users with a fun way to move through the website. Subtle animations on click or hover, or at any action that a user takes on the website, provide good visual clues to what happened; all this contributes significantly to a good user experience.

As a website designer, you should focus on creating interactive elements and supporting micro-interactions in your web design so that users are aware of what they are doing on the website.

5.   Unique navigations

Keeping websites accessible is quite important, and that is where navigation comes into the picture. But in 2024, navigation will take a new turn. Unique navigations are coming up where website navigation is not limited to a single navigation bar.

In-image hyperlinks and navigation are becoming quite popular, and these are great when you want to link a description page to a product’s image. You should definitely adopt this approach to make your website stand out, but always keep the navigation limited, as not everyone can find it quickly.

6.   Dark mode

Dark mode has become the norm for many websites and applications, and this will continue trending in the upcoming years too. It offers bright, contrasting content and graphic elements against a darker background, catching the attention of the visitor instantly. Many companies like WhatsApp, Gmail, Instagram, and others have adopted dark mode for their web designs for the chic, easy, and impressive impact of their offerings. This helps save battery in a light environment while also allowing users to set their preferred website colors, adding a personalized touch to the user experience.

When creating dark mode design for your websites, always choose colors that are easier on the eyes and do not strain the users. Aiming for minimalism, the website and its contents should be clearly visible, regardless of the light or dark mode.

Representation of user experience and interface design

Concluding

There is no second thought to the fact that effective web designs are the first point for lead generation for any business. Hence, it is necessary to strategically utilize them to attract and sustain your clients. While many more trends will shape the future of web design, we are sure that these trends will definitely rule in 2024. So, if you are planning on a new web design project this year, try out these trends to engage your visitors and increase your chances of success.

Photo Credits in the order as the image appears in this article:

@rawpixel.com

@freepik

@freepik